Assessment Task – Tutorial Questions Assignment
Unit Code: HC1082 Unit Name: Marketing Assignment: Tutorial Questions Due: 11:30pm 13th October 2020 Weighting: Total Mark 50 = 50% Purpose: This assignment is designed to assess your level of knowledge of the key topics covered in this unit. Unit Learning Outcomes Assessed: 1. Evaluate theoretical and practical knowledge of Marketing. 2. Analyse marketing issues and strategies using core marketing concepts and work with others to develop marketing strategies. 3. Apply theoretical and practical knowledge of Marketing Principles in the diagnosis of organisational issues and the formulation of appropriate marketing strategies 4. Demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-long learning 5. Demonstrate the capacity to write persuasive reports containing sound recommendations, in preparation for their career in business. Description: Each week students were provided with three tutorial questions of varying degrees of difficulty. These tutorial questions are available in the Tutorial Folder for each week on Blackboard. The Interactive Tutorials are designed to assist students with the process, skills and knowledge to answer the provided tutorial questions. Your task is to answer a selection of tutorial questions covered over Week 2 to Week 11 inclusive. It is important when you answer the questions, you do not just copy and paste the answers from other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to your answers. All references must be listed appropriately at the end of the report using Harvard referencing style. The questions to be answered are: Question 1 Week 2 tutorial questions – Lecture 2 (11 marks) Describe the characteristics of Generation Z. What differentiates GenZers from other demographic groups, such as Baby Boomers, Generation X, and Millennials? Discuss the impact of changing structure of the age population of Baby Boomers and GenXers in consumer spending and buying behaviour. Why is this trend important to marketers? Refer to the Internet source and Week 2 Lecture slides and recording for more information (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 400 words). Question 2 Week 11 Tutorial Question – Lecture 11 (11 marks) Discuss the benefits of direct and digital marketing to buyers and sellers. Use a product brand that you are familiar with to illustrate. Refer to Week 11 Lecture slides and recordings for further information (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 400 words). Question 3 Week 4 Tutorial Question – Lecture 4 (7 marks) How would you describe the key differences between differentiation and positioning? Refer to Week 4 Lecture slides and recordings for further information (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 200 words). Question 4 Week 5 Tutorial Question – Lecture 5 (7 marks) Identify the steps a business organisation might need to take to carry out market research in an overseas market. Discuss whether the business would be best advised to have someone do the research for them or do it themselves. Refer to Week 5 Lecture slides and recordings for further information (At least 200 words). Question 5 Week 8 Tutorial Question – Lecture 8 (7 marks) Compare and contrast upstream and downstream partners in a company’s supply chain. Explain why value delivery network might be a better term to use than supply chain. Refer to Week 8 slides and recordings for further information. (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 200 words). Question 6 Week 10 Tutorial Questions – Lecture 10 (7 marks) What is integrated marketing communications (IMC), and how does a company go about implementing it? Use a company that you are familiar with to illustrate in your answer. Refer to Week 10 slides and recordings for further information. (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 200 words). Submission Directions: The assignment has to be submitted via Blackboard. Each student will be permitted one submission to Blackboard only. Each student needs to ensure that the document submitted is the correct one. Academic Integrity Academic honesty is highly valued at Holmes Institute. Students must always submit work that represents their original words or ideas. If any words or ideas used in a class posting or assignment submission do not represent the student’s original words or ideas, the student must cite all relevant sources and make clear the extent to which such sources were used. Written assignments that include material similar to course reading materials or other sources should include a citation including source, author, and page number. In addition, written assignments that are similar or identical to those of another student in the class is also a violation of the Holmes Institute’s Academic Conduct and Integrity Policy. The consequence for a violation of this policy can incur a range of penalties varying from a 50% penalty through to suspension of enrolment. The penalty would be dependent on the extent of academic misconduct and the student’s history of academic misconduct issues. All assessments will be automatically submitted to Safe-Assign to assess their originality. Further Information: For further information and additional learning resources, students should refer to their Discussion Board for the unit.